If you have a great job, you do it with passion.
Passion is a form of enjoyment, but it is also pain and suffering.
Everything is more intense, you worry that it will end.
So you are more alert, more motivated, more determined. The breath of passion drives us to the future.
PASSION FOR GLASS
Transparency, brightness and sound
are the adjectives that distinguish quality glass from common glass.
These characteristics come about from the raw material that is used,
the production techniques applied and the mastery and expertise our glassmakers hone
and perfect every day.
PASSION FOR THE ENVIRONMENT
Our glass is “clean”,
it contains no lead oxides or polluting substances.
Our caring for the environment
begins with prevention and the safety of those who live within and outside of our plant,
all the way to the recycling of our waste products.
PASSION FOR BEAUTY
An eclectic approach to all things made of glass
has always distinguished our collections:
modernity, materials, naturalness and a revisitation of classic forms
for collections with a powerful emotional and aesthetic appeal.
IVV HANDMADE IN ITALY
Since 1952 we breathe in searching for variety in glass form and color, while treasuring essential human values. Our story is of work, of invention, of initiative and of consistency.
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Our breath fills the glass with sweet melody
A melting of elements shaping our future
IVV, Industria Vetraria Valdarnese, was founded in 1952 by a group of master glassmakers in San Giovanni Valdarno, the very heart of Tuscany. Over the years, IVV grew to become one of Europe’s main producers of blown glass and handmade glass by bringing together research on materials, design, traditional artisanal techniques and process controls to create objects that constantly change and renovate rooms and the dinner table.
Perhaps we Tuscans never really left the Middle Ages nor the Renaissance behind.
We belong to this Territory,
we breathe the same air as the ancient Tuscan artisans did,
we share a common view of the world, an idea of how things should be done.
Over here, just like in a Renaissance workshop,
you learn the craft by watching and experimenting.
It takes a long time to master the technique of blowing glass.
They guide our hand and eyes.
And this is how knowledge is born from doing, and a craft becomes an Art.
At IVV there is another furnace, different from the one in which we melt the glass:
it’s called Cooperation, and it’s the tool we use to pool our energy,
it’s where no one can thrive alone,
because it’s only through others that you come into being.